Category: blog

Buy Your Buttons Now

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13th April

Buy your Friends of the Parade Button and you can get discounts from merchants all over town! For only $5, you get a commemorative button to wear and show your Petaluma Pride!

There are over 40 merchants in Petaluma that will give you a discount or freebies just for wearing your button.

Want a discount on that show you’ve been wanting to see at the Mystic? Check!
Want a discount at that restaurant you’ve been meaning to try? Check!
Want a discount on that tattoo you’ve always wanted? Check!
Want a discount on the stores you frequent anyway? Check!

Don’t miss out on this opportunity – buttons are on sale now at:
Raleys, Petaluma Market, Crown Hair Salon, Lombardi’s BBQ & Deli and Petaluma Visitor’s Center.

Button discount good from April 20-28 only. ACT NOW

Pint Night April 3

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29th March

Come Help Keep Our Parade Mooving!
Join us Wednesday, April 3 and bring your friends. This is one of the ways we raise money to help keep our beloved parade! Since PDA is a nonprofit, we need all the help we can get in raising funds to put on the Butter & Egg Days Festival. The parade is the largest one north of the Golden Gate that attracts thousands of visitors to town and creates a revenue for many businesses. Please help us continue to do so by attending Pint Night anytime between 2 and 9pm.
Every pint purchased contributes $1 to our parade.
You can also purchase buttons and posters starting at 4pm.
Bassel and the Supernaturals will be entertaining the crowd at 4:20.
See you there!

Local Businesses Get Discounts for B&E

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28th February

If you are a Petaluma Business and would like to get a space at the Butter & Egg Days Festival which sees close to 30,000 people from 10am to 5pm on April 27, 2019 – you can get a discount! AND if you are a PDA Member, you get an even bigger discount!
So don’t delay! Apply Now!

Good Egg Nominations Accepted for 2019

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22nd February

The Good Egg Award is presented annually to a Petaluman whose effort over time has helped highlight, preserve and contribute to the positive promotion of the city of Petaluma. The goal of The Good Egg award program is to encourage all to become advocates of the unique qualities of Petaluma and to act as ambassadors for Petaluma’s heritage in our day to day lives. The Good Egg should be a role model for this.

If you are interested in nominating someone for this award, please click here to go to our online nomination form.


Or you can call the office and we will mail you a hard copy to download.


Butter & Egg Sponsor Opportunities

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19th February

Wonder how we keep the parade MOOving?
We get sponsors! There are some incredible sponsor opportunities available for businesses that wish to get more involved in their community. Please click here for a list of open sponsorships.
If you don’t see what you want, call us and we can tailor a sponsorship for you.

Marie at 707-762-9348 – Sponsorship Coordinator

Calling all Antique Faire Vendors!

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30th January

The Petaluma Downtown Association is now accepting applications for the Spring Antique Faire, taking place on April 28 as part of the Butter & Egg Days Celebrations. Please CLICK HERE for online application.
This 34 year old Faire has over 200 vendors adorning the historic downtown district and has something for everyone.
Only authentic vintage items, antiques and collectibles are found here, so it makes for a wonderful shopping experience.
Deadline to apply is March 8.

Helping Coast Guard Families

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29th January

THIS JUST IN Grocery Outlet (Petaluma, CA) will add 20% of their own money to your financial support, regardless of the amount you choose to donate!

Announcing a new collaboration to help our Petaluma Coast Guard families. You now have a clear path to getting your donation directly to those Petaluma Coast Guard families who need it the most while DC works things out.

Click HERE for a video with more info>>

Parade Entries now accepted

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18th January

Early Bird Entry Deadline:

Monday, March 8


Parade Date: Saturday, April 27, 2019

Start Time: 12:00 noon (rain or shine)

Location: Downtown Petaluma, California


Entry Application NOW AVAILABLE online at the link here  

(Kids Parade entry is available on the same link)

Hard copy applications available upon request.


 Theme: “It’s Always Punny in Petaluma” Celebrating all that is udderly egg-ceptional in Sonoma County and Clo’s 50th Birthday! Petaluma is a vibrant, engaged community and home to so many wonderful businesses; agricultural, production, manufacturing, libations, incredible nonprofits and of course Clo the Cow, whose “punny” journey can be traced back to the 60’s with Clovers famous, witty puns and memorable billboards.

This year we are paying special homage to Clo as she turns 50 and all that is good in PetaMooma! … Read More »

Volunteers Needed for Parade

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16th January


Applications are now available to contribute your energy and enthusiasm to our ever popular parade. It definitely takes a village. Please consider volunteering your time to help us create the community feeling of pride. CLICK HERE FOR OUR ONLINE APPLICATION

Downtown Holiday Open House

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27th November

Saturday, December 1st, the downtown will be exploding with merriment. Starting at noon, you can find free entertainment in Putnam Plaza with horse & carriage rides, face painting, balloon animals, caroling, live music, ornament forgings, gift wrapping and more.

In the Bank Building, the small vendor faire will help you shop for those “who have everything” and children’s entertainment inthe form of puppet theatre, songs, and storytime with Benedettiville and Love, Hope & Magic.

But that’s not all! Around town you will find caricature drawings at Flower Child, harpist and ornament making at Seed Bank, cookie decorating at iLeoni, latke tasting near the Water Street Bridge and more.

For a complete list of entertainment and merchant specials visit our page here.