Category: blog

Butter & Egg Days 2020 Applications now available

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10th January

Butter & Egg Days Celebrates Community  Parade Entries now accepted

Early Bird Entry Deadline:

Monday, March 9


Parade Date: Saturday, April 25, 2020

Festival 10 am – 5 pm

Start Time: 11:30 kids parade Main parade at 12:00 noon (rain or shine)

Location: Downtown Petaluma, California


Entry Application NOW AVAILABLE online at the link here  

(Kids Parade entry is available on the same link)

Hard copy applications available upon request.


 Theme: ”Community – The Heart of Petaluma” Celebrating the generosity and compassion of our wonderful community!

Petaluma’s Butter & Egg Days Parade celebrates all things Petaluma, the people, history and the stories we love to tell. The 2020 theme “Community – The Heart of Petaluma!” recognizes the importance of our outstanding, engaged nonprofits, businesses, and volunteers with huge giving hearts that fuel our community spirit. It’s what makes Petaluma … Read More »

Two Weekends of HOLIDAY FUN in Petaluma

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28th November

 Petaluma for the Holidays

 Saturday, November 30th and December 7th
in Historic Downtown Petaluma

Your Day: 11/30/19

11:30am in River Plaza Shopping Center, help welcome Santa & Mrs. Clause as they sail up the Petaluma River for Santa’s Riverboat Arrival. Be in line by 1:30pm to get photos with Santa!
1:30-5:30pm in Historic Downtown Petaluma, bring your Christmas lists and get some holiday shopping done! Enjoy Small Business Saturday deals and spend your money local for the holidays.
5:30-7:30pm in Theatre Square, enjoy the Annual Tree Lighting Ceremony with a live performance from the PJHS band, Petaluma Pete, free balloon twisting and more! Join us for the count down to Christmas!

Your Day: 12/7/19

11-5pm in Historic Downtown Petaluma and the Bank Hub, the downtown merchants invite you to join them for Holiday Open House, a day of festive fun for all! Enjoy free face painting, balloon … Read More »

Family Photos with Santa

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19th November

Santa Clause is coming to town!

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6th November

 November 30th  in Historic Downtown Petaluma   Join us downtown on November 30th for a day full of holiday festivities, community, and family fun!

Starting at 11:30am in River Plaza Shopping Center, help us welcome Santa & Mrs. Clause as they sail up the Petaluma river on a Lind Marine tugboat. While you wait for Santa’s Riverboat Arrival, enjoy live entertainment from Petaluma Pete and check out the costumed dancers from the Petaluma School of Ballet’s “Nutcracker.”Once Santa and Mrs. Clause arrive they will be available for family photos. At 1:30pm we will be closing the line for photos so that we can get Santa off to his next visit in  Petaluma’s Theater Square for the  Annual Tree Lighting Ceremony!The Annual Tree Lighting Ceremony takes place in Theater Square from 5:30-7:30pm. Enjoy a live performance from the PJHS band, piano playing from Petaluma … Read More »


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16th October




Date: Halloween Day –Monday October 31st  3 – 5:30pom


Location: Historic Downtown Petaluma


Join us for a safe and spooktacular time in Downtown Petaluma, it’s always a fun and social time for all the family.


Calling all Boogey Men, Ghosts, Goblins, and Witches for a fun filled creepy crawl throughout the Downtown.  Join over 80 participating Merchants for a fun and safe community Halloween for the whole family and goodies for costumed kids 12 and under.  


A Trick or Treat Trail map will be available for you at participating merchants on: Kentucky St, 4th St, Western Ave, Petaluma Blvd, 2nd St, “C” St., Theater Square and the Golden Eagle Shopping Center. Also watch out for our staff roaming around handing them out.


Download the official Trick or Treat Trail Map on our website:  and look for … Read More »

Incredible Shopping Awaits!

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16th September

The historic downtown district transforms into an open air marketplace for the Fall Antique Faire. Treasure hunt among over 200 vendors, stroll around iron-front buildings, one of a kind stores, and an incredible array of restaurants and cafes. The show has a nice variety of estate jewelry, linens, furniture, art, kitchenware, vintage décor, books and all kinds of unusual collectables to suit everyone’s budget.

PDA wins CalFest Awards!

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5th August

Each year, the Petaluma Downtown Association enters items from their marketing efforts from various events held throughout the year. We have won numerous awards every year, including 4 in 2014, 3 in 2015 & 16, 5 in 2017 and last year’s marketing efforts won three awards for 2018.
They are:
FIRST PLACE for the T-shirt design of the Art & Garden Festival
FIRST PLACE for the Button design of the Butter & Egg Days
FIRST PLACE for the Ad design for the Art & Garden Festival

Design of all items starts with Lisa Krieshok with input from Marie McCusker. Together they have made an award-winning team for the last 12 years. Congratulations!

Sidewalk Sale 7/25-7/27

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25th July

You are not likely to see deals like this very often. The downtown merchants are offering generous discounts for the next three days. Grab your friends and your shopping list and snap up the bargains before they are gone. You don’t want to miss this! Click here for list of participating merchants.

Art & Garden Festival Sunday July 14th

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12th July

Join in the fun this Sunday, July 14th, 11 am – 5pm for the 18th  annual Petaluma Art & Garden Festival. 

People from all over the Bay Area come to Pelaluma, Sonoma County to ejoy a summer day in our beautiful, historic Downtown seeking a treat for all of the senses – from the high caliber of local food tastings, fine wines, craft beers, cider, spirits and cocktails there is something for everyone’s taste. Live music on 2 stages with our an incredible headliner “The Space Orchestra, guaranteed to blow your mind with their rendition of Joe Cockers “Mad Dogs & Englishmen”. see our full line up which includes The Un AmOur Band (Reggae) The HOTS – Old school rock, and Grace Amulet & Kerry Fogarty bring a hipster twist on old and new classics. Accoustic stage presented by Ray’s … Read More »

Application Deadline Quickly Approaching

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30th May

Anyone interested in getting a booth space at the Art & Garden Festival this year, hurry up! Deadline for applications is June 7. With only 125 spaces available, you will be in prestigious company. All of our handmade vendors are juried, so quality and presentation is of utmost importance. For more information, and to get an application, go to

Festival takes place on July 14 in downtown Petaluma.